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Everself Everself

Petch Jirapinyo

Co-founder, CEO

Profile image of Petch Jirapinyo

As the CEO and Co-Founder of Bariendo, Petch Jirapinyo brings extensive experience in democratizing access to cutting-edge technologies. Recently, Petch held a key role at Nuro, a leading self-driving car company, serving as an executive team member and the VP of Commercialization. He was instrumental in securing some of the self-driving industry’s earliest commercial deals. Before his time at Nuro, Petch was a management consultant at Bain & Company and built an education nonprofit in his hometown of Bangkok. He earned his MBA from Stanford University and graduated Summa Cum Laude with a Bachelor’s in Computer Science from Harvard University.

Bariendo is now Everself.

Since pioneering ESG at Harvard over a decade ago, we've helped thousands achieve life-changing, long-lasting weight loss. Our new name and brand reflect what we've always stood for: helping you become ever healthy, ever confident, ever yourself.

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